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Any women offended by this ad?
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Randall
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PostPosted: Tue May 29, 2012 11:28 am    Post subject: Any women offended by this ad? Reply with quote

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If you're a man who is offended by it, you're a sensitive 90's guy who is already whipped. Razz
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babysnakes
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PostPosted: Tue May 29, 2012 12:40 pm    Post subject: Reply with quote

Laughing Applause
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PostPosted: Tue May 29, 2012 1:57 pm    Post subject: Reply with quote

The ad agency was playing up all the angles. This ad gives a lot more credit to the woman's role in making purchasing decisions:

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PostPosted: Tue May 29, 2012 3:36 pm    Post subject: Reply with quote

It is what is was in the '60's. I have a Chrysler brochure that states "Finally, car specifications that even your wife will understand."

Laughing
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ho-dad
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PostPosted: Wed May 30, 2012 5:35 am    Post subject: Reply with quote

But Chrysler was also trying to court women in the '50s:

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PostPosted: Wed May 30, 2012 8:27 am    Post subject: Reply with quote

There's a really good one that says something like "Even a woman can drive it", but I can't find it right now.

This one is sort of pro-woman yet still offensive. Kind of cool though:
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VWAdam
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PostPosted: Wed May 30, 2012 9:04 am    Post subject: Reply with quote

The line in that one that sticks out for me is
"Does she worry about the Bomb?" Can it get more '60s than that?
I'm sure she's not worried as long as there is a desk to crawl under.
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jeremy57ride
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PostPosted: Wed May 30, 2012 9:36 am    Post subject: Reply with quote

I would love to own this ad, anyone got it?

79SuperVert wrote:
The ad agency was playing up all the angles. This ad gives a lot more credit to the woman's role in making purchasing decisions:

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PostPosted: Wed May 30, 2012 9:56 am    Post subject: Reply with quote

ho-dad wrote:
But Chrysler was also trying to court women in the '50s:


and so was VW. ever hear of the Karmann Ghia? chick car.
and probably many other car companies were too.

http://www.thesamba.com/vw/archives/lit/56ghia2.php
http://www.thesamba.com/vw/archives/lit/56ghia.php
http://www.thesamba.com/vw/archives/lit/8_58ghia.php
etc....

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that "If you can sell her on this, you can sell her on anything" is my all time favorite VW ad.
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PostPosted: Wed May 30, 2012 11:14 am    Post subject: Reply with quote

Ya know what I am offended by? All those ads on TV for anything related to cooking, laundry detergent or other household related products that are geared exclusively to women.......I am OK with tampon commercials as they are though..... Laughing
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PostPosted: Wed May 30, 2012 12:09 pm    Post subject: Reply with quote

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One of my favorites. Is your wife afraid? Very Happy
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PostPosted: Wed May 30, 2012 3:01 pm    Post subject: Reply with quote

Regarding Dustin's submission, that ad was created in 1965. Even back then I think at least 75% of the women would have thought about the hidden meaning. Twisted Evil
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David
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PostPosted: Wed May 30, 2012 8:18 pm    Post subject: Reply with quote

AMy one that's offended by these ads from the 50's & 60's should *not* watch Mad Men. Laughing
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PostPosted: Wed May 30, 2012 8:40 pm    Post subject: Re: Any women offended by this ad? Reply with quote

Randall wrote:
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If you're a man who is offended by it, you're a sensitive 90's guy who is already whipped. Razz
hey they know my wife!!!
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my59
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PostPosted: Wed May 30, 2012 9:03 pm    Post subject: Reply with quote

Dustin B wrote:
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One of my favorites. Is your wife afraid? :D


Grace Jone's "warm leatherette" inspiration?
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DAIZEE
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PostPosted: Thu May 31, 2012 11:56 am    Post subject: Reply with quote

Demographic marketing types manipulate people's thought processes. I always wanted to meet that handsome, rugged Marlborogh Man! Seriously the ads that bother me are not about gender but about using "beautiful people" whilst implying that "if you use this, you can look like this" or how about the 'before' and 'after' shots. 'Before' are always without make up. 'After' always have make up. Shucks I've never worn make up in my life except for black mascarra. Evolution in marketing is always going to be with us as Advertisers pay the bill! Very Happy
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vwlovr73
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PostPosted: Thu May 31, 2012 5:32 pm    Post subject: Reply with quote

I'm a woman and I own the ad the OP posted. I think it's funny. Wink (I also have a 63 and I think that is one in the ad (or 64?).)

But if you're a girl in to cars, you probably have a thick enough skin to tolerate a little sexist marketing anyhow...
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PostPosted: Thu May 31, 2012 5:34 pm    Post subject: Reply with quote

DAIZEE wrote:
Seriously the ads that bother me are not about gender but about using "beautiful people" whilst implying that "if you use this, you can look like this" or how about the 'before' and 'after' shots.


And YES. I agree!! Really bothersome. Rolling Eyes
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PostPosted: Fri Jun 01, 2012 5:56 am    Post subject: Reply with quote

79SuperVert wrote:
The ad agency was playing up all the angles. This ad gives a lot more credit to the woman's role in making purchasing decisions:

Image may have been reduced in size. Click image to view fullscreen.


I been trying to sell my wife on a bus! I think it may be working... she said she had a dream we bought one. Cool
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PostPosted: Fri Jun 01, 2012 9:22 am    Post subject: Reply with quote

when you get her dream to be she bought one your there.( but make sure your the passanger in her dream)
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