VW dealership in NAPA Valley california

burbankian bus · Samba Member Joined: October 30, 2004 Posts: 142

A curious question especially for the guys in Nor -CAL. was there ever a VW dealership Napa Valley in the early 70's. It was supposedly owned by a guy name Gene Berg too. Is this true?

mpribanic · Posted: Sat Sep 08, 2007 4:35 am Post subject:

Here's the dealer listing from the technical section

Napa The Dalzell-Graham Co. x x x
Napa Lyon & Caffall x x x x x x x x x
Napa Al Lyon Motors x x x x x
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https://vimeo.com/67661950

LyonVW · Posted: Mon Aug 06, 2012 7:25 pm Post subject: Napa VW Dealer

Al Lyon and partner Mark Caffall opened Lyon and Caffall VW dealership in Napa CA in 1960. Caffall left in the mid 60's. Al Lyon Motors continued in business for 3 decades...first at 1150 Pearl St , then at 570 Soscol Ave. Napa. BMW was later added to the mix.
Gene Berg was a salesman for the firm. He did not have an ownership position.
Dalzell-graham was the VW dealership in Vallejo, CA. They were never in Napa, but did run ads in the Napa newspaper.

turkis-deluxe · Posted: Tue Aug 07, 2012 4:08 pm Post subject:

^^^ Very nice first post Very Happy

Bills85Westy · Posted: Tue Aug 07, 2012 8:00 pm Post subject:

Here is a photo of a plate frame from the gallery:
http://www.thesamba.com/vw/archives/info/dealers/lyonandcaffall_napa_ca.php
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LyonVW · Posted: Tue Aug 07, 2012 8:24 pm Post subject: Plate frame

I haven't seen that plate frame in decades!

Thanks for showing it.

RPGreg2600 · Posted: Tue Aug 07, 2012 10:25 pm Post subject:

same Gene Berg?

http://www.geneberg.com/cat.php?name=Shifters%20and%20Related%20Parts&cPath=17

LyonVW · Posted: Tue Aug 07, 2012 11:05 pm Post subject:

No. Same name but different guys (with different specialties.) The Gene Berg who was a salesman for Al Lyon was working in Napa while the Gene Berg of the company was either working up north or working for his own company in California.

Rick Anderson

I found this photo a while back.

Image may have been reduced in size. Click image to view fullscreen.


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