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Small World - how were they distributed?
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harrymarlin
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PostPosted: Thu Dec 06, 2018 2:00 pm    Post subject: Small World - how were they distributed? Reply with quote

I'm interested in the Small World magazines I've seen some pictures of, and I'm wondering how they were originally distributed. Every year seems to start out with a short "Introductory Issues" followed by longer seasonal issues.

I would like to collect the one which was available when my car was available for sale (final inspection mid-October 1966, so I'm guessing it made it to it's dealership in NW in Mid-November - Mid-December).

I'm hoping someone here might be Small World informed enough to be able to answer some of these questions:

1) When were the introductory issues available - by Calendar year (January) or by Model year (August)?
2) Were they given out to new users to entice them to purchase a subscription, or did you have to purchase an introductory issue?
3) Were the seasonal ones available when the season started (end of December for Winter, for example), or a few weeks before (like many magazine subscriptions do now)?

Were these just handed out at dealerships, or did people have to get them other ways?

Thanks for the information! - and thanks, Everett, for posting the covers of so many of them - they look cool!

-Harry
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KTPhil Premium Member
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PostPosted: Thu Dec 06, 2018 5:16 pm    Post subject: Re: Small World - how were they distributed? Reply with quote

From memory... (questionable):

They were available at dealers, but typically in the showroom, not near the parts counter... they wanted them to go to (potential) buyers.

Also, you could subscribe. My dad received a few after he bought his Fastback in late '70; maybe you got a year subscription when you purchased a new car? Or maybe that was peculiar to the dealer (Ogner, in Canoga Park)?

I do not know for sure, just how it went down back then for us.


Last edited by KTPhil on Thu Dec 06, 2018 10:48 pm; edited 2 times in total
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hitest
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PostPosted: Thu Dec 06, 2018 7:41 pm    Post subject: Re: Small World - how were they distributed? Reply with quote

Norm Bishop VW sent my dad a couple years of Small World after he bought his new Scirocco. IIRC, the sub had to be renewed after that grace period and I don't believe my dad did.
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Blue Baron
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PostPosted: Thu Dec 06, 2018 11:27 pm    Post subject: Re: Small World - how were they distributed? Reply with quote

Volkswagen of America began publishing Small World in 1962. Each new VW owner received a free subscription, courtesy of his VW dealer. A subscription consisted of five issues: One Introductory, and four seasonal, or quarterly issues. The first issue would be the Introductory for that calendar year, regardless of time of year. Early issues of Small World mention a subscription of eight issues for $1.25 through the owner's dealer, or by writing to the editor, but this service appears to have been dropped after 1965, probably due to the growing numbers of owners.

There were actually two different Introductory issues: a short prospectus that was given away at dealerships, and a full-length version that was sent to owners. The short one was an abridged version, with the feature content removed. It's difficult to tell one from the other, as they shared the same cover.

Your Oct.-Nov. '66 would be either Fall or Winter, 1966.
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harrymarlin
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PostPosted: Fri Dec 07, 2018 2:11 pm    Post subject: Re: Small World - how were they distributed? Reply with quote

Thanks for the information! I'm looking forward to reading a few of them. Thank you for the background.
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janerick3
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PostPosted: Yesterday 10:50 am    Post subject: Re: Small World - how were they distributed? Reply with quote

The abridged version of the Introductory issue for that particular year was what was available on the showroom floor. I think these were only available for a few years of the magazine's run.

If you purchased a VW from the dealership, you received the full Introductory issue in the mail, with a mail-in subscription card and a tire pressure sticker that went on the inside of the glovebox door.

The Introductory issue only went to VW owners when they initially purchased the car; follow-on subscriptions only consisted of the four quarterly issues.
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Typ3nut
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PostPosted: Yesterday 3:14 pm    Post subject: Re: Small World - how were they distributed? Reply with quote

Small World Covers are in theSamba Archives from 1962 - 1984
https://www.thesamba.com/vw/archives/lit/smallworld.php
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