AMAG louvered beautyrings

Gustav Petri · Posted: Mon Jun 25, 2007 1:31 pm Post subject: AMAG louvered beautyrings

I just bought some 15" beutyrings (sorry no picture yet, I dont have them here). The rings hava a AMAG logo and something that looked like ears on each side. The rings have louvers pared 2 for the right side and 2 for the left side. I didnt know anything about them, but after some research I found the AMAG history.

The AMAG story
Walter Haefner, founder and sole owner of the AMAG holding, began importing Volkswagen cars into Switzerland in 1945. In 1951, he added Porsche and later, in 1967, the Audi range. In 1945, AMAG sold 59 cars. Today, the cumulative number of vehicles sold since the beginning is 2,300,000.
Still headquartered in Schinznach, AMAG is now the country’s largest vehicle importer, with 3,000 collaborators and 450 cars a day crossing the border. Stringent technical checks are carried out on each one before AMAG dispatches them to more than 50 points of distribution throughout the country.
Schinznach is also a training centre, ensuring that technicians keep abreast of the latest technical advances in the cars being sold by the group at more than 900 points of sale. Besides importation, the AMAG Holding group includes the Drive-In and ROC second-hand garages, AMAG Leasing and Europcar rental license, plus Totalmobil road assistance. AMAG vehicles represent one-fifth of total cars sales in Switzerland. A true—and continuing—success story!

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Does anyone have something like it, maybe pictures. Any value.
They could look something like this but its not GHE.

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PIMPPRIDE · Posted: Mon Jun 25, 2007 5:29 pm Post subject:

I have a set of those rings sitting behind me... they have the AMAG logo on them... on yours the slots are 2 left and 2 right?

Anthony / ISP WEST

53 0val · Posted: Mon Jun 25, 2007 9:06 pm Post subject:

I just sold an NOS set of those to Mike Malamut for his Rometsch. Wink

(two lefts and two rights)
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PIMPPRIDE · Posted: Tue Jun 26, 2007 10:24 am Post subject:

nice... the 4 here are all the same side then... Bob should the slots point towards the front or rear so I know if these are driver or passenger side

Anthony / ISP WEST

53 0val · Posted: Tue Jun 26, 2007 11:43 am Post subject:

Gustav Petri · Posted: Tue May 26, 2009 10:21 am Post subject:

I almost forgot but here are some pictures of the rings I found

IN2VWS · Posted: Wed May 27, 2009 6:18 pm Post subject:

I am running similar ones on my '59, but I am sure mine are not AMAG.
I will look under the rubber later for any markings.

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ProjectX · Accessory Nut Joined: May 01, 2006 Posts: 1014

Mine are not AMAG either, but look like yours IN2VWS.

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1954 Oval Convertible

Gustav Petri · Posted: Wed May 27, 2009 10:33 pm Post subject:

Looks like you have the GHE rings, heres a picture of a set NOS 16" that was sold here some time ago. Look just under the valve hole on the picture there is a GHE logo and a letter L or R(Links-Rechts).

IN2VWS · Posted: Thu May 28, 2009 4:12 am Post subject:

Mine have no logo or markings on them. I removed the rubber and had a look. There is 2 lefts and 2 rights.

Pic 3 - back of AMAG accessory brochure
Pic 4 - Wheel trim in AMAG catalog

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oorwullie · Posted: Thu May 28, 2009 4:20 am Post subject:

9 francs and 50 cents each. who says switzerland is expensive? Wink

tomas persson · Posted: Mon Jun 01, 2009 10:08 pm Post subject:

I had a set of unmarked ones, in very thick material that I sold to a guy in the US, i think his name was Mike. He was not too happy when he saw that they where all for the same side....I had no idea they could be diffrent. Embarassed

jimmy1 · Posted: Tue Jun 02, 2009 4:53 pm Post subject:

I need 2 more of these, they are stamped VW

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1956 Kabrolett
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check out my classified ads, lots of rare parts/accessories for sale.

vwovalguy · Posted: Tue Jun 02, 2009 7:01 pm Post subject:

ProjectX · Accessory Nut Joined: May 01, 2006 Posts: 1014

53 0val · Posted: Thu Jun 04, 2009 5:16 pm Post subject:

ProjectX · Accessory Nut Joined: May 01, 2006 Posts: 1014

tomas persson · Posted: Mon Sep 14, 2009 1:09 pm Post subject:

I have found a set again...and this time its 2 lefts and 2 rights.
No markings...but a lot of marks of their previous life though...

jimmy1 · Posted: Mon Sep 14, 2009 1:37 pm Post subject:

53 0val · Posted: Mon Sep 14, 2009 3:07 pm Post subject:

I saw two complete sets and two singles at the Treffen yesterday, but I completely forgot about this thread. Embarassed

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