VW still milking it's past with new ad.

[wcfvw69]

http://adage.com/article/cmo-strategy/vws-hippie-ad-includes-classic-microbus-beetle/310874/


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[67ctbug]

I don't hate it... I don't love it either. I like that they're using the old cars, but I know it's just to pull the heart strings of the people that used to drive them in hopes of getting them to buy a new one.
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'67 Beetle L41
'74 Westfalia
'69 Plymouth "Adam-12"
'63 Ragtop
'73 914
'73 Dodge W200
'72 Dodge Wrecker
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World Series Champions 2016

[Glenn]

Saw it... "F" VWoA. They screwed my 15 years ago and i've never been back.
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Glenn
74 Beetle Specs | 74 Beetle Restoration | 2180cc Engine
"You may not get what you pay for, but you always pay for what you get"

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[wcfvw69]

[Zundfolge1432]

[iowegian]

No self-respecting "Flower Child" would be seen in a bus as nice as that.

[JudoJeff]

I just bought a 2017 car, and wouldn't consider VWs. IMHO they don't go over 100,000 miles. Too cookie-cutter looking, are they ALL painted silver?

I liked the ad as entertainment, still have my low opinion of their product line.
If VW had an original idea, it would die of loneliness.....
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1989 Vanagon GL Westfalia Camper, Burned up on 7/31/16.
1987 Vanagon GL Westfalia Camper, Bostig & Rebuilt, sold
1986 Vanagon GL Westfalia Camper, Bostig Sold May 10, 2021
1999 Ford GTRV Westfalia camper (30% bigger Westy layout)

[Cusser]

I figured that VW would NOT advertise their emissions scam.

I was unable to view that commercial on my XP computer.
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1970 VW (owned since 1972) and 1971 VW Convertible (owned since 1976), second owner of each. The '71 now has the 1835 engine, swapped from the '70. Second owner of each. 1988 Mazda B2200 truck, 1998 Frontier, 2014 Yukon, 2004 Frontier King Cab. All manual transmission except for the Yukon. http://www.thesamba.com/vw/forum/album_page.php?pic_id=335294 http://www.thesamba.com/vw/forum/album_page.php?pic_id=335297

[René R.]

It's a cute commercial. But, as a baby boomer myself I can easily see how blatantly the advertising agency is working to manipulate me by reminding me of the fun (and pretty young women) of my youth, and of the era when we so naively believed that "all you need is love." So, although they did a good job staging that commercial, sparking old memories (or old fantasies) will not induce me to buy a new VW.
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Gone but not forgotten: 1950 Hoffman split (restored in 1966) - another 1950 Hoffman split (restored in 1996)

[static]

Baby Boomers are not the audience for these advertisements.

Frankly, we are too old to buy much of anything that carmakers sell.

(Actually, we are far too old to buy much of anything that anyone sells, with the exception, perhaps, of the Pharmaceutical companies)

Put yourself in their shoes: you have a product that is tainted by some proven, damning, image-killing, criminal scandals. What do you do? Shut down the company?

No, you hire a fancy-schmancy ad agency that will foster warm, fuzzy feelings about your product.

Just like Doyle Dane Bernbach did in the 1960s.

Yeah, I get it that VWOA effectively screwed the pooch when they sicc'd their lawyers on us hobbyists (and you will never, ever buy their product again!!!).

But you know what? Aircooled enthusiasts like us are not their audience either.

We are all either driving our old VWs or friggin' Honda Elements.

[Cusser]

Maybe more than a few boomers had early sexual escapades in a VW. This VW commercial shows a couple doin' it in a VW, then a baby comes along so they need to trade in for a larger VW. And so on. https://www.youtube.com/watch?v=t9LRpkWmvhg
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1970 VW (owned since 1972) and 1971 VW Convertible (owned since 1976), second owner of each. The '71 now has the 1835 engine, swapped from the '70. Second owner of each. 1988 Mazda B2200 truck, 1998 Frontier, 2014 Yukon, 2004 Frontier King Cab. All manual transmission except for the Yukon. http://www.thesamba.com/vw/forum/album_page.php?pic_id=335294 http://www.thesamba.com/vw/forum/album_page.php?pic_id=335297

[cbeck]

That is not how my escapade turned out. It was more like seat springs short out battery, catching t shirt on fire that was supposed to prevent that, burning hole in seat and 2nd degree burns on back. Kinda like peeing, hard to stop.

[Zundfolge1432]

[quote="Cusser"]Maybe more than a few boomers had early sexual escapades in a VW. This VW commercial shows a couple doin' it in a VW, then a baby comes along so they need to trade in for a larger VW. And so on. https://www.youtube.com/watch?v=t9LRpkWmvhg[/quote

[wcfvw69]

[Joe 20]

Man o man where did the time go???

[Cusser]

[hitest]

He's not that suave- he's looking over her shoulder and can see every move she's planning. Amateur...

Chess was more effective birth control than my glasses.
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[EverettB]

[vwinnovator]

[Cusser]